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Related NewsMarch 17, 2025
Youth Sports Business Report: Legacy in Motion: How GameAbove Sports and NBL Legend Calvin Bruton Are Transforming Youth Development in Australia

The partnership highlights the trend of strategic philanthropy in sports, fostering sustainable community development.

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GameAbove Sports is investing $800,000 AUD to enhance the Bruton Basketball Foundation, now named BBF, Powered by GameAbove Sports, to broaden its impact across Australia. Led by Calvin Bruton, an Australian Basketball Hall of Fame inductee and former NBL star, the foundation focuses on youth development through education and employment initiatives. This partnership reflects the growing trend of strategic philanthropy in sports, fostering sustainable community development. Basketball-centric programs have demonstrated significant improvements in educational outcomes, job readiness, and social cohesion in underserved areas. The Bruton family's legacy exemplifies effective multi-generational investment and leadership in sports philanthropy. Click to continue reading