At GameAbove Golf, we invest in what’s next. Not trends. Not moments. We invest in the ideas, technologies, and platforms that will define the future of golf.

Our investment in McLaren Golf is a direct expression of that commitment.

Seeing It Early

We began our relationship with McLaren Golf over two years ago, before a product existed, before a launch, and before the market recognized what was coming. From the start, we recognized a clear vision: a new standard of precision, engineering discipline, and performance thinking applied to golf.

Today, that vision is being realized. Our investment is driven not only by belief in what McLaren Golf is today, but by conviction in what it will become.

Where the Game Is Going

Golf is evolving.

Players are more informed. Expectations are higher. The demand for measurable, repeatable, and consistent performance now extends beyond professionals. This shift is global, accelerating, and redefining the premium segment of the market. We target opportunities at the heart of this transformation, where innovation drives scale and performance is the foundation, not just a feature.

McLaren Golf is built for that environment.

Why McLaren

McLaren’s legacy is rooted in precision, data, and performance at the highest level of competition. That mindset translates seamlessly to golf.

Because golf, at its core, is a game of margins:

• A fraction of a degree
• A shift in weight
• A moment of confidence

McLaren’s approach of measuring, refining, and optimizing brings a discipline that matches the direction of the game.

“McLaren has spent decades proving that precision engineering, data-driven development, and a relentless pursuit of performance can redefine an industry,” said Keith J. Stone, Founder and Chairman of GameAbove. “Applying that philosophy to golf equipment is both logical and transformative.”

Engineering the Difference

This philosophy is evident in every aspect of McLaren Golf’s product development.

By using Metal Injection Molding (MIM), McLaren Golf demonstrates a commitment to control, precision, and intentional design, achieving performance characteristics that traditional methods cannot match at scale.

Every detail matters. Every variable is considered.

“Elite performance is not accidental; it is engineered,” said Adam Squire, Director of Sports Operations at GameAbove. “McLaren’s DNA is rooted in pushing technical boundaries and delivering a competitive edge you can measure.”

For us, that is more than innovation; it is a competitive advantage.

Earning Trust Early

What McLaren Golf is building already resonates with those who understand performance at the highest level. Early alignment from respected players and leaders in the game signals something important: this is not just a compelling concept; it is a credible one.

In golf, trust is earned. And it starts with those who rely on performance when it matters most.

Building Something Bigger

This investment is part of a larger vision.

GameAbove Golf is building a platform that spans the entire game, advancing performance technology, player development, and global experiences through PLATFORM Golf, CHIP’d Golf, Collegiate Golf initiatives, and Golf Traveller.

Each investment serves a purpose. Each strengthens the whole. McLaren Golf adds something critical: a premium, performance-driven equipment layer that connects and elevates our entire platform.

This is not about isolated investments. We are building a system designed to move the game forward.

What Comes Next

Golf is entering a new era defined by precision, innovation, and global scale. The brands that will lead are those built with intention from day one. McLaren Golf is one of them.

For us, this is not the end of a process. It is the continuation of a strategy. We are not just investing in companies. We are building a platform designed to shape the future of golf.