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Press ReleaseApril 24, 2025
Detroit Amplifiers Celebrate BIG3 x STARTER Partnership, Bringing Iconic Gear to Fans
STARTER Named Official Uniform and Apparel Partner of the BIG3 Ahead of 2025 Season
DETROIT, MI — The Detroit Amplifiers are excited to join the rest of the BIG3 in celebrating the league’s newly announced partnership with STARTER, the iconic sportswear brand that will serve as the official on-court uniform and fan apparel partner beginning with the 2025 season.
This league-wide collaboration marks a new era in BIG3 style—merging STARTER’s legendary presence in sports fashion with the league’s bold new city-based identity. Fans across all eight markets, including Detroit, will soon have access to exclusive team-branded gear, authentic replica jerseys, limited-edition drops, and more.
BIG3 Co-Founder Ice Cube called the partnership a dream come true, blending STARTER’s classic sports legacy with the league’s forward-thinking energy. He emphasized that this collaboration will give both fans and players access to premium designs that reflect the personality of each city-based team.
“Partnering with STARTER is a statement for the league and teams,” said Skyler Stone, a founding member of GameAbove Sports, the Detroit Amplifiers' ownership group. “We're excited to unveil the Amps uniforms, they're contemporary & elevated while staying true to Detroit's roots.”
Mike Dugan, President of STARTER’s Uniform Division, praised the partnership as a full-circle moment—bringing STARTER back to the forefront of basketball culture while reaching a new generation of sports fans through the BIG3’s growing influence.
Official Detroit Amplifiers x STARTER merchandise will be available online and at select locations throughout Detroit in the coming weeks. Fans will also be able to get Amps gear on-site at Little Caesars Arena, where the team will make its highly anticipated home debut on July 20, 2025.
Tickets for the Detroit Amplifiers' July 20 home game will go on sale on May 2, 2025. Other BIG3 matchups are available now at BIG3.com/tickets.
Follow @DetroitAmps and @theBIG3 on Instagram and X for exclusive updates, behind-the-scenes content, and team news leading into the season.
About
BIG3
On January 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point –whether it’s a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player.
The league has led the sports industry in diversity and opportunity, becoming the first professional sports league to implement a mental health policy, favor CBD as a pain management alternative to opioids, enlist female coaches of men, and appoint a black Commissioner in Hall of Famer Clyde Drexler, who is also professional sports first former player serving as Commissioner. The inaugural CEO was the legendary, incomparable Raider executive Amy Trask. This January 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. Founders Ice Cube and Jeffrey Kwatinetz are missioned to better society as BIG3 pursues business success while also helping to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, and support the black, youth and basketball communities overall.
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