GameAbove is a brand deeply committed to philanthropy, focused on inspiring greatness through sports, entertainment, and youth organizations. Supported by our parent company, Capstone Holdings Inc., our ownership and for-profit initiatives—GameAbove Sports and GameAbove Entertainment—are dedicated to fostering impact and innovation in the sectors we operate within.
Ice Cube spoke with Local 4's Joel Sebastianelli after the Big3 announced Detroit as its newest franchise.

About
Detroit Amplifiers
The Detroit Amplifiers are Detroit’s official franchise in the BIG3's new city-based era. Owned by GameAbove Sports, a global investor in thoughtfully chosen sports teams and academies, serving as a strategic partner focused on promoting the future of sports excellence.
About
BIG3
On January 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point –whether it’s a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player.
The league has led the sports industry in diversity and opportunity, becoming the first professional sports league to implement a mental health policy, favor CBD as a pain management alternative to opioids, enlist female coaches of men, and appoint a black Commissioner in Hall of Famer Clyde Drexler, who is also professional sports first former player serving as Commissioner. The inaugural CEO was the legendary, incomparable Raider executive Amy Trask. This January 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. Founders Ice Cube and Jeffrey Kwatinetz are missioned to better society as BIG3 pursues business success while also helping to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, and support the black, youth and basketball communities overall.
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