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Related NewsJuly 15, 2024
Forbes: Why Ice Cube Is Selling Ownership Of His BIG3 Basketball Franchises
The BIG3, a 3-on-3 basketball league co-founded by Ice Cube in 2017, sold four franchises in Miami, Los Angeles, Detroit, and Houston.
The BIG3, the 3-on-3 basketball league co-founded by Ice Cube in 2017, has recently sold four of its franchises to be located in Miami, Los Angeles, Detroit, and Houston. Ice Cube and entertainment executive Jeff Kwatinetz have primarily led the league since its inception, enabling rapid responses to necessary rule changes. However, the co-founders are now ready to transition leadership and pass on control of the league. Read more at Forbes.com
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