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Press ReleaseMay 5, 2025
Detroit Amplifiers Fans Can Catch BIG3 Action All Summer Long on VICE TV
BIG3 Partners with VICE Sports to Broadcast 14 Live Games, Including Detroit Amplifiers Matchups
DETROIT, MI — Detroit Amplifiers fans will have even more ways to follow the action this summer as the BIG3 announces a new media partnership with VICE Sports, the newly launched sports vertical from VICE Media. The network will televise 14 hours of live BIG3 games on the VICE TV channel, beginning June 14, 2025, and continuing through the regular season finale on August 9.
BIG3 on VICE TV Starting on June 14
Coverage kicks off with a doubleheader on opening night at 6 PM ET, following the season opener broadcast live on CBS. Amplifiers fans can tune in weekly to catch Detroit’s newest pro basketball franchise compete in the league’s bold new city-based format.
"We are so pleased to welcome VICE Sports to the BIG3 media lineup,” said BIG3 President Jeff Kwatinetz. "Their young, irreverent, and connected viewership is the perfect audience for us… We can’t wait to bring our fast, physical, exciting product to VICE TV viewers beginning June 14.”
VICE TV will air games on eight select dates, with coverage produced by CBS Sports, ensuring fans enjoy a premium broadcast experience. This gives supporters in Detroit and nationwide more access than ever to follow the Amplifiers throughout the season.
"Everyone at VICE TV is beyond excited to add BIG3 basketball to our growing roster,” said VICE TV President Pete Gaffney. "BIG3 is bold, fearless programming—and exactly what fans crave… We’re building a true multi-platform brand that brings an authentic voice to sports as only VICE can.”
The VICE Sports partnership is part of a larger Season 8 expansion strategy that also includes the signings of Dwight Howard, Kemba Walker, Montrezl Harrell, and Wes Johnson, as well as league-wide partnerships with Walmart, Coors, Capital One, and others. Final team rosters will be locked in following the BIG3 Draft on May 15, streaming live from Las Vegas at 7 PM ET.
The Detroit Amplifiers will make their home debut on July 20 at Little Caesars Arena, but fans can watch the team in action across the country all season long on CBS and VICE TV.
Tickets are available now at BIG3.com/tickets.
Follow @DetroitAmps and @theBIG3 on social for exclusive updates, highlights, and broadcast info.
About
Detroit Amplifiers
The Detroit Amplifiers are Detroit’s official franchise in the BIG3's new city-based era. Owned by GameAbove Sports, a global investor in thoughtfully chosen sports teams and academies, serving as a strategic partner focused on promoting the future of sports excellence.
About
BIG3
On January 11, 2017, the BIG3 was born. The first-ever professional FIREBALL3 league is the brainchild of producer, actor, and music legend Ice Cube and entertainment executive Jeff Kwatinetz, who shared a vision of a player-centric league focused on entertainment and innovation. The BIG3 is a league with no garbage minutes, where trash talk is allowed, defense is emphasized, fast-paced action, and where every point –whether it’s a 4-point or 3-point shot – counts. Any given BIG3 team has hall of famers, icons and trailblazers, and the next best 3-on-3 player.
The league has led the sports industry in diversity and opportunity, becoming the first professional sports league to implement a mental health policy, favor CBD as a pain management alternative to opioids, enlist female coaches of men, and appoint a black Commissioner in Hall of Famer Clyde Drexler, who is also professional sports first former player serving as Commissioner. The inaugural CEO was the legendary, incomparable Raider executive Amy Trask. This January 2024, BIG3 co-founder Ice Cube was honored at the Naismith Basketball Hall of Fame in Springfield, where he received the inaugural Ice Cube Impact Award, acknowledging individuals making substantial contributions to their community, the first non-player to be recognized. Founders Ice Cube and Jeffrey Kwatinetz are missioned to better society as BIG3 pursues business success while also helping to break down stereotypes, promote diversity in sports, create opportunities for black, brown, and female athletes beyond the court, and support the black, youth and basketball communities overall.
About
About VICE TV
VICE TV, available in 40 million U.S. cable and satellite homes and to multiple licensees worldwide, is the Emmy®-winning international television network from VICE Media Group in partnership with A+E. Since its inception in 2016, the channel has attracted new audiences with its compelling and provocative programming. Earlier this year, as demand for sports content continues to grow worldwide, VICE Media launched the VICE Sports brand, VICE TV's sports-first programming strategy. Recent VICE Sports premieres include Brady vs Belichick: The Verdict, with host Christopher "Mad Dog" Russo; two original docuseries, Pitino: Red Storm Rising and Calipari: Razor's Edge; Dark Side of the Cage; The Grudge; and Dark Side of the Ring. In addition to taped programs, VICE Sports has also added live event programming led by Arena Football One and BKB Bare Knuckle Boxing. Overall, the company will televise close to 200 hours of sports-themed docuseries, programs, events, and podcasts for global distributors across television and digital. For more information, log on to www.VICETV.com and find VICE TV viewing and streaming options here. Also, follow VICE TV on social media platforms, including Facebook, Instagram, TikTok, and X.
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